Strategy, formerly MicroStrategy, rebranded to focus on AI and Bitcoin, reporting $120.7M in Q4 2024 revenue while expanding its BTC holdings to 471,107 BTC.
In the final quarter of 2024, it generated a total revenue of $120.7 million.
MicroStrategy (MSTR), the largest corporate Bitcoin holder, has changed its name to “Strategy” because its main concentration is AI and Bitcoin. The business launched a new Bitcoin logo that reflects its distinct status as a BTC Treasury Company.
Phong Le, President and CEO of Strategy stated, “The company is innovating in the two most transformative technologies of the twenty-first century—Bitcoin and artificial intelligence.”
The makeover comes after founder Michael Saylor teased a “Big strategy day” on Wednesday, which sparked a lot of community conjecture. The business has been hoarding Bitcoin since 2020 under Saylor’s direction, investing more than $20 billion to increase its holdings.
The company revealed its Q4 2024 financial figures, which showed a net loss of $670.8 million, in a different statement. The losses that resulted from stacking an extra 218,887 Bitcoin.
According to Phong Le, “Since the end of Q3, we have increased our quarterly Bitcoin holdings by the largest amount ever, totaling 218,887 Bitcoins purchased for $20.5 billion in the fourth quarter of 2024.”
In the last quarter of 2024, the company’s total sales were $120.7 million, a 3.0% decline from the previous year.
Strategy’s $42 billion “21/21 Plan” includes $20 billion.
By 2025, the company hopes to increase its Bitcoin holdings by $10 billion annually.
A “21/21 Plan” to invest $42 billion in equity and fixed-income instruments over three years was unveiled by MicroStrategy in 2023 to finance more Bitcoin acquisitions.
“We are leading the digital transformation of capital in the financial markets and have completed $20 billion of our $42 billion capital plan, well ahead of our initial timelines.”
As of this writing, the company’s Bitcoin holdings total 471,107 BTC, valued at $97.78K and $46.06 billion. This makes them the biggest Bitcoin-holding company in the world.
Before the results, Strategy declared that it had increased the capital it raised through perpetual preferred stock.
According to Google Finance data, the MSTR dropped 0.72% more on Wednesday, down 3.3% to $336.70.
