Kanye West’s YZY token grabs headlines for the wrong reasons, with massive insider activity overshadowing its entry into the $4T crypto market.
With the YZY token, well-known American rapper and artist Ye (Kanye West) has formally joined the $4 trillion cryptocurrency market.
The token is now active and has received significant attention globally following months of his earlier hints.
However, the trend was the same as many other celebrities’ cryptocurrency.
From Speculation To Release: YZY Token Is Now Active
Before the introduction, there were speculations in the cryptocurrency community that Kanye West (Ye) would introduce a cryptocurrency.
More precisely, there were claims of the YZY meme coin token’s introduction, which raised doubts due to its purported structure: Ye would receive 70% of the supply, investors would receive 20%, and liquidity would receive 10%.
Several phony YZY tokens were made on Pump by crooks before Kanye could reach the launch.
A lot of the fun ended in rug-pulls.
Ye famously claimed that “coins prey on the fans with hype” just a few days before his August 21 debut.
The new blockchain-based business, dubbed “YZY Money,” was officially announced via Kanye’s X account.
According to reports, the cryptocurrency is made to work with YZY and YePay cards, and the ecosystem they are developing will also fight TradFi and lower transaction costs, among other things.
However, within 24 hours of introduction, insiders and odd trading activity produced havoc.
YZY Token’s 24 Hours, Upheaval Around It
Within 40 minutes of the YZY Money token’s introduction, its market capitalization surged to $3 billion, marking a significant milestone, according to CoinGape specialists.
However, it quickly fell apart due to insider trading and profit-taking by the investors.
Hundreds of investors lost money as it plummeted two-thirds of its original price in hours.
Regarding Kanye’s token debut, experts like Arthur Hayes have added, “Please don’t rug me, Ye.”
Given the rug pull incidents involving celebrities’ cryptocurrency, including US President Donald Trump’s TRUMP, many others had similar worries.
All coins launched on Solana by rappers have gone to absolute ZERO
Have no doubt the same will happen to $YZY coin.
If you buy things like this, you deserve to lose money. pic.twitter.com/2C0z9LzXW7
— nxxn (@sol_nxxn) August 21, 2025
According to experts, many of these insiders were connected to LIBRA and TRUMP Token.
Bubblemaps says that Naseem, the trader who won $100 million on TRUMP, was the first to purchase the YZY token, raising questions about his early purchases.
Even before the public publication, other parties engaged with the contract address similarly.
Regular investors suffered while the sharpshooter profited since they controlled 87% of the supply with just one wallet and 94% with all of them.
One wallet lost $1.8 million, another lost $500k in two hours, and so forth, according to Lookonchain.
Concern increased when it was observed that Ye and his group were praising insider moves.
So the guy who is behind $YZY token is publicly bragging about insider trading and rugging for MILLIONS of dollars on his IG 🤯 pic.twitter.com/iba5ndGsoP
— Gordon (@AltcoinGordon) August 21, 2025
Kanye’s token dropped from its highest point of $3.16 to its lowest point of $0.7713 in a single day.
With a crypto market capitalization of $231.66 million, it is currently trading at $0.7722.
Its trading volume has notably dropped by 85% to $147.78M, indicating a drop in investor interest due to the price crash and insider action.
