As Apple looks to enter the AI world with its Apple Intelligence, it wants to make another strategic partnership with Meta in addition to OpenAI.
Apple announced earlier this month that it would collaborate with OpenAI to integrate ChatGPT into the updated Siri. The Wall Street Journal has recently reported that Apple and Facebook’s parent company, Meta, are discussing a comparable agreement.
It has been reported that these negotiations have yet to be concluded and may still fail. Meta declined to provide a comment, and Apple did not respond promptly.
As Sarah Perez observed, Apple’s current approach to AI is mundane and practical. Rather than viewing this as an opportunity for comprehensive reinvention or disruption, the company begins by incorporating AI-powered features (such as custom emojis and writing suggestions) into its existing products. However, the secret to AI adoption may be prioritizing practicality over flashiness. Afterward, Apple can capitalize on partnerships to surpass the capabilities of its own AI models.
Therefore, a partnership with Meta could reduce Apple’s dependence on a single partner and also serve as confirmation of Meta’s generative AI technology. According to The Journal, Apple is not compensating for these partnerships; instead, it distributes them to AI partners, who can sell premium subscriptions.
Although Elon Musk, who co-founded OpenAI but is now competing with it through his new startup xAI, appeared to be so concerned about the potential for ChatGPT to be deeply integrated with Apple’s operating systems that he threatened to ban Apple devices from his companies, Apple has stated that it will seek users’ consent before sharing any questions or data with ChatGPT. It is reasonable to assume that any integration with Meta would function similarly.
Another recent development is that Apple announced that it would delay the release of Apple Intelligence in the European Union until later this year. This decision is based on the EU’s Digital Markets Act, which is intended to promote competition in digital markets. The technology will be included in the most recent versions of its operating systems, including iOS 18, iPadOS 18, and macOS Sequoia. Additionally, it stated that it would restrict iPhone Mirroring and SharePlay Screen Sharing.
