Adobe’s “Design Made Easy” event showcases innovative strategies that leading companies use to enhance team design collaboration and efficiency
The “Design Made Easy” event was held today by Adobe (Nasdaq:ADBE) to demonstrate how Adobe Express, which is powered by Adobe’s connected, enterprise-grade creative and experience apps and Adobe Firefly generative AI services and features, simplifies content design while safeguarding brands.
Global marketers, sales, communications, and HR professionals attended the event.
As a result of product innovation, Adobe Express experienced a 96 percent quarterly increase in monthly active mobile users and 86 percent year-over-year increase in total creations.
PrToday’s Adobe Express event introduced presentations and print, empowering users to create any type of content from any location. obe Firefly Bulk Create and Generate, Custom Models, and Reference Images invigorate the staff.
The new Firefly Image 3 Model and Locked Templates provide AI-powered corporate security. IBM Consulting, OpenAI, and Microsoft collaborated with Adobe Express.
Visually appealing information is necessary for social postings, presentations, email headers, and internal event posters, as well as for personalization and localization of marketing materials. Using generative AI, Adobe Express improves communication for corporate clients, creative studio teams, and agencies.
Adobe Digital Media Business president David Wadhwani stated, “The new Adobe Express is designed for business, enabling anyone within an organization to create visually appealing content that is consistent with the organization’s brand and drives business results.”
Adobe Express provides an unparalleled blend of enterprise credentials and extensive creative expertise that business leaders and consumers can rely on, as a result of Adobe’s ethical approach to AI, strong product innovation record, and demonstrated capacity to empower organizations of all sizes.
Top-tier brands and agencies Adobe Express enhances design and content
At Adobe’s “Design Made Easy” event, marketing specialists from Unilever, IBM, Adobe, 100cameras, and Limbitless Solutions deliberated on the ways in which Adobe Express facilitates their teams’ operations.
They shared the accounts for product demos and application cases. Marketing teams promptly remix authorized “hero” content for distribution and reuse. Brand team materials are promptly modified by regional marketers to account for language, culture, and context.
Social teams generate variants, while event teams design rapidly. HR departments develop unique assets to attract top talent and provide pertinent information to motivate employees during critical periods. Salespeople generate presentation slides and videos that are easily shared.
IBM’s marketers customize content through Adobe Express. According to Jonathan Adashek, IBM’s senior vice president of marketing and communications, marketing professionals prioritize AI that is both user-friendly and reliable.
Adobe Express for Enterprise is employed by IBM marketers to generate content that is consistent with the company’s objectives and that captivates audiences.
Adobe Express enabled Dentsu, a prominent marketing and advertising agency network, to implement self-service marketing, thereby reducing the time to market by 70%.
In the past year, Aaron Rajan, the Global VP for Consumer Experience Technology at Unilever, stated, “We have been at the forefront of the use of AI technology, such as Adobe Firefly and Adobe Express, with all of our marketers worldwide.
This has enabled us to responsibly create and scale on-brand content for our 400 brands, which are used by over 100 marketers and 3.2 billion consumers.
We are able to securely expand these technologies across our global workforce by collaborating with partners such as Adobe, who share our dedication to ethical AI use and enthusiasm for exceptional experiences.
Energize, enable, and protect
Adobe Express enables brand custodians to protect their brands and enables anyone to generate content that enhances their work while remaining consistent with the brand, as per Adobe’s four strategies for assisting enterprises’ content supply chains.
By enabling creatives to work across video, design, and animation, Adobe Express enables them to make rapid adjustments or approvals from any location, thereby gaining more time.
Please allow anyone to design in any location. Adobe Express simplifies the process of creating exceptional social media posts, animations, posters, logos, and more with artificial intelligence.
Adobe’s multimedia library, which includes 28,000 Adobe Fonts, over a million Adobe Stock movies, audio tracks, and graphic assets, is unparalleled in its ability to customize content.
This library includes thousands of visually stunning video and multipage templates.
With just a few clicks, video templates enable you to incorporate audio, images, and movies. Adobe Express simplifies the process of animating any object. Rapidly generate captivating presentations and distribute promotional content and sales through links or leave-behinds.
Employee productivity is enhanced by Adobe Firefly’s generative AI. Generate and produce content variations in seconds by utilizing CSV text, uploaded photographs, or generative AI prompts.
Use text prompts to generate images, templates, and text effects, and then modify them with precision using the new Adobe Firefly Image 3 Model.
Utilize Firefly-powered Text to Image to generate new images with a straightforward prompt that is determined by style, mood, lighting, layout, or composition by uploading reference photos.
Anyone can generate Adobe app, team, and marketing visualizations that are brand-strong using custom models.
The upcoming Adobe GenStudio, the company’s end-to-end content lifecycle app, will be seamlessly integrated with Adobe Express. This will enable marketers to reuse brand-approved content, generate digital channel variations, activate content in Adobe and third-party applications, and measure content performance.
Permit teams to utilize assets that have been certified. Adobe Express enables team members to rapidly create, distribute, and apply brand packages. A few novel features:
- The organization consistently maintains the most recent assets through single-click synchronization with Creative Cloud and AEM Assets Linked Assets.
- Manage papers and brand packages for projects while collaborating.
- Generative AI that is commercially secure can safeguard your brand. Adobe Firefly’s business-safe features facilitate secure creation. Audience confidence is enhanced by content credentials, digital nutrition labels that disclose digital content that has been created or edited by Firefly generative AI. New Locked Templates and Brand Controls offer creative studios alternatives to maintain brand integrity.
- The expansion of the Adobe Express ecosystem
Adobe Express collaborates with and integrates with market participants
Adobe and Microsoft are jointly developing the Adobe Express Extension for Microsoft Copilot, which is intended to enhance the productivity and creativity of employees.
The extension will enable users to request captivating videos, animations, social posts, banners, posters, and more in Copilot chat without disrupting processes, thereby generating on-brand content in Microsoft 365 applications.
We are enthusiastic about the opportunity to provide enterprise customers with Adobe’s expressive tools through Adobe Express and Microsoft Copilot.
Rob Howard, the Vice President of Developer Platforms for Microsoft 365, stated that this partnership will allow organizations to generate high-quality, on-brand content within Microsoft 365, thereby increasing productivity and creativity in a variety of enterprise applications.
“By integrating Adobe Express with Copilot, customers will be able to unlock new levels of efficiency and innovation, enabling enterprises to streamline workflows, foster collaboration and deliver impactful content.”
Adobe has enhanced the search and generation capabilities of OpenAI’s ChatGPT with Adobe Express GPT. Millions of desktop and mobile users can now access templates that are more relevant, professionally designed, and AI-generated, as opposed to basic text prompts.
Adobe and IBM Consulting facilitate the rapid development of commercially safe content for businesses. In order to modernize content supply chains, IBM Consulting implements Adobe Express and Firefly generative AI.
