A global ranking by Kantar’s BrandZ indicated on Wednesday that Apple became the first brand to cross $1 trillion in brand value, up 15% from last year, and Nvidia’s worth has nearly tripled
Kantar reported that the iPhone manufacturer maintained its position as the most valuable brand in the world for the third consecutive year in 2024. Google, owned by Alphabet, followed at $753 billion and Microsoft at $713 billion.
Apple introduced new AI features earlier this week, which are anticipated to revive demand for iPhones and reverse a sales decline for its most popular product due to unstable consumer spending and resurgent tech rivals.
“Apple has consistently delivered products, services, and messaging, which has closely resonated with consumers, creating a strong fan-following for the brand,” Counterpoint analyst Varun Mishra reported.
Apple has a market capitalization of $3.18 trillion, surpassing the $2.97 trillion of Nvidia, the AI processor powerhouse.
For the first time, Nvidia has been included in Kantar’s list of the world’s top 10 most valuable brands, riding a tide of AI enthusiasm and a surge in chip demand.
“Nvidia, which is led by the Godfather of AI Jensen (Huang) and the creator of this AI Revolution, is now a household brand, as its GPU chips are the new gold and oil in the tech world,” stated Dan Ives, an analyst at Wedbush Securities.
According to Kantar, Nvidia’s brand value increased to more than $200 billion from the previous year, thereby establishing it as the sixth most valuable brand.
“What sets Nvidia apart is the faith that retail and institutional investors alike have in the firm’s centrality to the biggest disruptive narratives in tech,” the consulting organization stated.
Oracle has also debuted in Kantar’s top 10 at the ninth position, offering AI-powered cloud services. Its brand value increased by 58% to $145 billion.
Kantar reported that its investigation encompassed more than 4.3 million consumer interviews in 532 categories and 21,000 distinct brands in 54 markets.