The chip designer’s CEO said Arm Holdings wants more than 50% of the Windows PC market in five years as Microsoft and its hardware partners prepare to launch a new batch of devices using the British firm’s technology
Monday morning, Arm’s U.S.-listed shares increased 2.6% in pre-market trading.
Following Microsoft’s announcement last month of ambitious plans to introduce a new generation of personal computers equipped with artificial intelligence functionalities to contend with Alphabet and Apple, the demand for Arm’s technology in personal computers increased.
Its flagship Windows operating system will now be implemented on Arm-designed chips, whose innovations propelled the development of devices. Intel chips have dominated the personal computer (PC) industry for decades; if the Arm drive is successful, the market will be rearranged.
“I genuinely believe that Arm’s market share in Windows could surpass 50% within the next five years,” said CEO Rene Haas in an interview with Reuters.
To ensure that consumers adopt its alternative technology to Advanced Micro Devices and Intel’s x86 technology, Microsoft has developed a suite of software developer tools that enable the creation of programs that operate on Arm-based chips.
“They’ve (Microsoft) gone way beyond anything they had (in developer tools), and they picked it up in the last couple of years,” according to Haas. “They are very, very much committed from a software standpoint.”
Hardware vendors and Microsoft are following in the footsteps of Apple. The organization has achieved success since introducing Arm designs. The company has been supplying machines with its “M Series” processors for approximately four years, which feature extended battery life and rapid performance.
Haas stated that although Qualcomm has developed the initial Arm-based chip to acquaint businesses and consumers with the new Windows-based Arm devices, additional manufacturers will follow suit.
In addition to Dell Technologies and Asus, Microsoft has a multitude of device manufacturers that have agreed to sell machines equipped with the Arms-based system.