Bitget Wallet rebrands with “Crypto for Everyone,” enhancing trading, payments, and discovery for 80M+ users with a $1M campaign.
Bitget Wallet, a top-tier non-custodial crypto wallet, has introduced a new brand identity to highlight its transformation into a comprehensive, everyday-use crypto wallet.
With a user base exceeding 80 million, Bitget Wallet has broadened its services from trading and earning to include on-chain exploration and global payment solutions. Along with a redesigned logo conveying clarity and purpose, the app features a refreshed, streamlined interface to make crypto more accessible and user-friendly.
Operating under the inclusive slogan Crypto for Everyone, Bitget Wallet is pushing forward the Crypto for Everyone Movement, an initiative focused on welcoming the next billion users to crypto. As part of this campaign, the platform will distribute over $1 million in rewards to thank its community for their continued support.
“The role of wallets is evolving — they’re no longer niche tools but everyday financial instruments,” said Alvin Kan, COO of Bitget Wallet. “This rebrand marks a long-term commitment to bringing crypto within reach of all users. We envision a future where using crypto is as effortless as using Uber or PayPal,” he stated.
Bitget Wallet’s rise aligns with the growing need for self-custody and alternative financial options, especially in areas with limited access to banking services. Over the past year, the platform experienced a 300% increase in users, with the most significant surges in Africa (+959%), Europe (+367%), and the Middle East (+350%). Many individuals are turning to crypto to combat inflation, limited financial infrastructure, and economic instability, gaining more autonomy over their finances.
The Bitget Wallet rebrand was designed to simplify daily crypto usage, putting control directly into users’ hands. Its core capabilities center around four features — Trade, Earn, Pay, and Discover — allowing users to follow market movements, explore new tokens, and carry out instant transactions across over 130 blockchains.
A Simple Mode is being introduced in select markets, offering a beginner-friendly interface for new users. To ensure secure experiences, the app incorporates real-time risk assessment and transaction screening to guide users safely through on-chain financial activities.
As one of the earliest wallets to provide in-app shopping, Bitget Wallet is the only major self-custodial wallet offering a diverse payment suite, including crypto cards, QR code payments, and direct purchases.
Its shopping feature supports over 300 brands in gaming, travel, mobile, and e-commerce categories, enabling users to make crypto purchases at platforms like Amazon, Google Play, and Shopee. Regional QR code payment integrations at the national level are also being developed.
In addition to practical daily uses, Bitget Wallet offers yield-earning tools that allow users to generate passive income from their holdings. The platform also plans to support tokenized real-world assets, such as gold and stocks, as it moves further into a broader financial ecosystem beyond digital currencies.
“Bitget Wallet embodies the true spirit of crypto — moving beyond decentralization to serve as a vital access layer for trading, earning, and payments involving on-chain assets,” said Gracy Chen, CEO of Bitget. “We’re giving users a tool that’s easy to use, powerful, and full of opportunity — connecting people to possibilities wherever they are,” she added.
To celebrate the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement in collaboration with top ecosystem partners, offering more than $1 million in rewards and encouraging users to engage with the newly enhanced platform through interactive campaigns.
