Crypto.com Scores UEFA Champions League Sponsorship

The first cryptocurrency platform to get an exclusive deal with the UEFA Champions League is called Crypto.com.

According to the company’s CMO, at least 100 million new members on Crypto.com have come from connecting with sports lovers.

The centralized cryptocurrency exchange will officially promote the UEFA Champions League globally as part of the multi-year collaboration revealed on August 14.

Chief market officer of Crypto.com, Steven Kalifowitz, said that the cryptocurrency exchange is taking a big step by partnering with one of the most well-known sports leagues in the world. He penned:

“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”

Significant athletic events have the potential to raise awareness of cryptocurrencies among millions of new mainstream consumers, which might infuse fresh funds into the market. The process of bringing on new mainstream consumers has the potential to boost cryptocurrency values significantly in the future.

Why it matters that mainstream adopts crypto

Investors can learn more about the future valuation of new technologies like Bitcoin by tracking their adoption curve.

Famous Bitcoin analyst Willy Woo stated in an August 1 X post that the price of Bitcoin (BTC$61,270) may reach an “ultimate price” of $700,000 if the adoption curve crosses the 16% threshold:

“16% is the early majority, 50% is the late majority. Wealth management is somewhere in this sector. So figure out when BTC adoption enters 16%-50% world adoption based on the yellow line.”

As of August 1, 4.7% of the world’s population had adopted Bitcoin, which took more than 15 years. However, that rate could increase if Bitcoin is adopted at the same rate as the internet, which witnessed a notable spike in use after the first 15 years.