Floki partners with Kings World Cup Nations, blending football and esports in a global tournament featuring stars like Mario Götze and Jake Paul. With extensive branding and VIP promotions, the event expects 600M video views across major platforms.
Floki has formed a partnership with the Kings World Cup Nations, a football tournament that is designed to combine traditional football with Esports.
Floki’s global presence is further enhanced by this partnership, which follows its success with Kings League Infojobs in Spain last year.
Gerard Piqué’s Kings World Cup Nations will combine competitive football with digital entertainment, featuring 16 national teams in a 7-a-side format. The Allianz Stadium in Torino will host the final of the tournament, which is scheduled to occur from January 1 to 12, 2025, in Italy.
Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández, and Kun Agüero comprise the tournament’s roster of prominent competitors and celebrities. The competition is expected to garner international attention, as it features countries from Europe, the Americas, and beyond.
Premium LED match board visibility, backdrop banners, overlay banners, commentator mentions, and exclusive sponsorship of matchday results across X and Instagram will all be a part of Floki’s presence throughout the tournament. Additionally, Floki has exclusive VIP access to the events, which will be utilized to conduct promotions for the Floki community.
It is anticipated that the tournament will generate 600 million video views and 20 million hours of viewing across platforms such as Twitch, YouTube, X, and TikTok.
“Even though we’re a global brand, Floki is all about community and this event brings together communities from all over the world to support their national teams in a format that resonates perfectly with the crypto audience,” said a Floki Spokesperson.
“Floki’s partnership with Kings World Cup Nations reflects both of our commitments to innovation and growth. As fast-moving and forward-thinking companies, we’re excited about the opportunity to collaborate and look forward to a successful partnership with them,” said Oriol Granell, Chief Commercial Officer of Kings League.
