Binance’s improved trade services boosted Heima (HEI) coin prices by 70%, with more gains expected.
Amid a broader crypto market recovery-like trend, the Heima (HEI) coin grabbed the spotlight, primarily due to its 70% price increase in a single day. It is worth noting that the cryptocurrency experienced a favorable trend in response to the expanded trade offerings of giant crypto exchange Binance. Consequently, market observers question whether the token, which is also recognized as the upgraded version of the Litentry Network, has the potential to maintain an optimistic trajectory in the future.
Amid Binance’s Enhanced Trade Offerings, Heima Coin is Bullish
The crypto exchange colossus Binance announced on February 13 that it is incorporating Heima coin into its ‘Earn, Buy Crypto, Convert, Margin & Futures’ trading platforms. Flexible products for the coin will be accessible on ‘Simple Earn’ as of 08:00 UTC today, as per the announcement. The asset will be available on the platform’s “Auto-Invest” division beginning February 14. Users may utilize any of the available payment methods.
Additionally, users can make purchases using their account balances, Google Pay, Apple Pay, Revolut, or VISA within one hour of the location listing on the “Buy Crypto” page. Additionally, the coin can be traded against BTC, USDT, and any other tokens on ‘Convert’ at zero fees within one hour of the spot listing by the platform’s colossal user base.
Today at 11:00 UTC, Binance Margin will incorporate the HEI coin as a new borrowable asset on the cross and isolated margin and the HEI/USDT and HEI/USDC pairs. Finally, the crypto exchange disclosed that it will introduce a USD-Margined perpetual contract for the asset with a maximum leverage of 75x at 09:00 UTC today.
Overall, the expanded trade offering of one of the most prominent crypto exchanges considerably increases market exposure, facilitating the inflow of funds into the token’s ecosystem. Subsequently, the coin’s value experienced an extraordinary surge in response to the announcement.
HEI Price Explodes by 70%
As of press time, the price of the Heima coin has increased by an impressive 70%, currently trading at $1.23. The 24-hour low and peak of the coin were $0.7291 and $1.36, respectively. Amid new listings on one of the most prominent crypto exchanges, the current bullish trajectory primarily indicates the escalating market optimism. Additionally, the recent recovery in the crypto market has contributed to the price increase.
Interestingly, the intraday trading volume has increased by 14414.65% to $64.27 million, suggesting that traders are optimistic about the recent development. The current dynamics indicate that the coin is experiencing increased market interest, facilitating further favorable movement.
The Rebranding Saga of Litentry Network (LIT)
In the interim, it is also important to mention that the coin underwent a rebranding saga at the beginning of the year. It is important to note that the Heima (HEI) coin is a rebranded variant of the Litentry Network (LIT), per an announcement made in January 2025. The rebranding indicates the project’s transition from a decentralized identity to a chain abstraction entity.