Kraken has announced its latest partnership with RB Leipzig, a top German football club, to promote crypto adoption among sports fans.
Kraken, a global leader in the cryptocurrency exchange industry, has partnered with RB Leipzig, a German football club, to increase the visibility of crypto among sports enthusiasts in the country.
The company will be the official crypto partner and sleeve sponsor for all RB Leipzig men’s and women’s teams, as stated in a press release issued on Wednesday. This implies that Kraken’s logo and other brand identity will be displayed on the sleeves of both teams during Bundesliga fixtures.
Fan Engagement through Cryptocurrency
The partnership’s objective is to revolutionize the fan experience by integrating digital finance with football. Kraken and RB Leipzig intend to implement a series of initiatives to captivate and educate fans, providing a more comprehensive understanding than just match-day excitement.
These endeavors will encompass exclusive behind-the-scenes content, interactive fan events, and potential digital innovations that will enhance the club’s relationship with its supporters. Furthermore, both organizations intend to distribute educational content to inform their followers about the cryptocurrency industry.
Kraken and RB Leipzig will collaborate to motivate the next generation of football enthusiasts to investigate the advantages of digital finance by utilizing each other’s expertise in their respective fields.
The company stated that the partnership with RB Leipzig is a component of a more comprehensive strategy to engage new audiences through sports. This partnership aligns with similar partnerships with Tottenham Hotspur FC and Atlético de Madrid, designed to make cryptocurrency more relatable and approachable through real-world applications.
A Consensus View of Innovation
Mayur Gupta, Kraken’s chief marketing officer, stated that the two organizations share a common vision of innovation and have made substantial contributions by challenging the status quo in their respective fields within a short period.
“What also unites us is that Kraken and RB Leipzig have emerged as prominent figures on our respective playing fields in a relatively short period, and they have many exciting plans for the future…” “We are eager to collaborate on these subsequent initiatives,” Gupta stated.
The partnership is also consistent with Kraken’s European expansion strategy, where the company continues expanding its presence.
Using this strategy, Kraken acquired Coin Meester B.V. (BCM), a regulated crypto brokerage in the Netherlands. This acquisition allows the company to establish a fully regulated presence in the Dutch market, further solidifying its European presence.
Kraken has already obtained licenses to operate as a Virtual Asset Service Provider (VASP) in Poland and France, enabling the platform to continue expanding its services throughout Europe.
Its reputation as one of the most reputable names in the crypto industry is further bolstered by its presence in Spain, Italy, and Belgium.