Labubu is a plush creature toy on the brink of becoming a billion-dollar enterprise.
This week, the financial results for the first half of 2025 were disclosed by Pop Mart, the manufacturer of Labubu, providing the public with a greater understanding of the worldwide enthusiasm for this plush monster toy.
Pop Mart’s Monsters series, which encompasses Labubu, generated approximately $670 million in revenue during the year’s first half, positioning it to surpass $1 billion by the year’s conclusion.
This represents a 688% increase in sales from the previous year, surpassing the sales of Mattel products such as Barbie and Hot Wheels.
These toys, which are sold in a mysterious “blind box” format by the Chinese company Pop Mart, gained international popularity after BLACKPINK member Lisa disclosed her fascination with the unattractive yet adorable creatures.
Then, celebrities such as Cher, Kim Kardashian, Paris Hilton, Marc Jacobs, and others were observed with Labubu toys, which are occasionally suspended from their designer purses as keychains.
These 10-year-old, mythology-inspired characters have become as popular an accessory as a Telfar bag in 2020 and are equally difficult to obtain.