Meta’s Threads achieves a significant milestone, surpassing 200 million active users, highlighting its growing popularity and widespread adoption
The platform achieved the milestone one day after Meta CEO Mark Zuckerberg discussed his most recent social media initiative, Threads, reaching almost 20 million users during the 2024 earnings call.
In a post on Threads, Instagram’s CEO, Adam Mosseri, verified that the company has surpassed 200 million active users. Meta has accomplished the figure in a mere 13 months.
“I’m thrilled to announce that we have surpassed the 200 million threads milestone on @threads,” Mosseri wrote. “I aspire for Threads to catalyze developing innovative concepts that foster unity and the expansion of this remarkable community.”
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Threads have experienced “substantial growth. The text-centric social media platform, established in July 2023, achieved 150 million users in April 2024 and 175 million users in July on its first anniversary.
Subsequently, it experienced an additional development spurt, resulting in a milestone of 200 million users one month later.
According to its proprietor, Elon Musk, Threads’ major competitor, X (formerly Twitter), had over 600 million monthly users in May.
The original motivation for Meta to establish Threads was the demise of legacy Twitter due to Musk’s erratic change of direction, which alienated scores of long-time users.
Threads aims to provide consumers with an alternative platform for online discourse.
Zuckerberg believed Threads had a “good chance” of becoming a platform with over one billion uses”s last year.”
The Meta CEO also stated that the platform is on a positive growth trajectory during the most recent earnings call.
“We are making steady progress toward developing what appears to be another significant social application.” “And we are observing a greater level of engagement,” he stated, adding, ” “I am quite satisfied with the trajectory.”
