Microsoft Merges Retail Channels in China

Microsoft said that it is consolidating its retail channels in mainland China in response to media claims that it is closing its authorized physical outlets

There was no confirmation or denial from Microsoft regarding the closures, and the company did not provide any remark regarding the number of authorized stores affected by the consolidation.

“Microsoft continually assesses its retail strategy to meet the evolving needs of our valued customers, and we’ve decided to focus our channel approach on Mainland China,” according to a statement released by the company.

It was also said that Microsoft products would continue to be accessible on the mainland through its retail partners and the company’s website.

There are no actual retail storefronts where Microsoft operates in China, and the company should have provided additional information regarding the retail partners that will continue to carry its products in the Chinese marketplace.