There was no announcement on Wednesday that the Nothing Phone 2a Plus, which is budget-friendly, is now available in the United States
However, as has been the case with the London-based company’s other handsets, there are a few stumbling blocks to overcome to acquire the device in the United States.
For decades, the third-largest smartphone market in the world has been notoriously difficult to penetrate. Carrier control is one of the most significant obstacles that prevents lesser and emerging brands from entering the market. Carriers continue to play an outsized role in the release of devices, even though a greater number of consumers have chosen to purchase handsets unlocked and off-contract.
Although Carl Pei, the founder of Nothing, achieved remarkable success by breaking through the U.S. red tape with his previous company, OnePlus, the newer company’s strategy has relied heavily on its beta program to disseminate handsets in the market.
The method of disseminating the device, among other things, maintains the company’s interest in limited-edition releases and continues cultivating the type of devoted fanbase instrumental in OnePlus’ ascent.
The device retains Nothing’s recognizable transparent aesthetics and Glyph illumination interface at a reasonable price of $399, a substantial reduction from the Phone 2’s $699 mid-tier entry point.
The 2a, which was introduced in March of this year, was promptly succeeded by the Plus. The enhanced handset is $50 more expensive than its predecessor but remains below the $400 threshold (albeit by a mere margin). Most of the specifications are consistent among the devices; however, the $50 upgrade includes an enhanced CPU and GPU, which are expected to result in a 10% and 30% increase in performance, respectively.
The selfie camera has been enhanced, and wireless charging capabilities have been enhanced.
