OpenAI Backs AI Watermark Bill

OpenAI backs California bill AB 3211, mandating visible labels for AI-generated content, marking a shift in its stance on AI regulation

According to a letter from OpenAI’s chief strategy officer, which Reuters viewed, the company has endorsed a California bill that mandates that technology companies designate AI-generated content. The measure is scheduled for a final vote in August.

AB 3211 mandates the inclusion of watermarks in the metadata of AI-generated audio clips, videos, and photographs. Most individuals do not peruse metadata, even though numerous AI companies have already implemented this approach.

AB 3211 also mandates that large online platforms, such as Instagram or X, designate AI-generated content in a manner that is understandable to the average viewer.

In April, a trade group representing Microsoft, OpenAI’s largest investor, and other software manufacturers opposed AB 3211. In a letter to California legislators, the group referred to the bill as “unworkable” and “overly burdensome.”

A week before the endorsement, OpenAI opposed SB 1047, an additional California AI measure that has garnered more widespread criticism. Nevertheless, OpenAI endorses numerous federal legislation that would establish regulations for AI companies.