In a shareholder letter that was published on Thursday, Peloton delineated its ongoing approach to regaining its financial stability
It emphasizes the introduction of a new, one-time “used equipment fee” of USD 95 / CAD 126.
The action is intended to generate additional revenue from second-hand products, as there are concerns that the sale of slightly used, cheaper cycles, treadmills, and rowers could be diluted.
The failure of Peloton to capitalize on the space has resulted in the emergence of services such as Trade My Spin, a combination of a used equipment marketplace and logistics network that facilitates the transfer of the machines to their new location. The startup announced a $95 “activation rebate” for purchasers in response to the new fee announcement.
