Substack now enables users to publish posts without needing a newsletter, broadening content creation opportunities on the platform
With its most recent announcement, Substack is expanding its user base by enabling anyone to publish content on its platform without the need to establish a publication.
Substack is likely seeking to attract a broader range of writers and content creators with the change rather than limiting itself to individuals interested in producing routinely distributed long-form written content.
Although Substack is primarily recognized as a newsletter platform, the company has recently made significant progress in transforming the service into a social network.
This has been achieved by implementing social features, including Notes and DMs reminiscent of tweets. This most recent modification furthers those objectives by eliminating the requirement to be affiliated with a publication to publish on the platform.
Currently, anyone with a Substack account can share their writing, video, or audio content on the platform. Users can accumulate either free or paid subscriptions directly from their Substack profile.
Users can maintain their posts and subscribers while creating a newsletter on Substack.
Substack also disclosed that it is persisting in its efforts to enhance the mobile compatibility of its platform.
A few weeks ago, Substack introduced the capability for writers to compose and publish new posts directly from their phones using its iOS app. Android support will be added shortly.
Additionally, the organization disclosed that it has initiated testing in-app payments and live video.
The company’s endeavors to transition from a newsletter platform to a social network can be traced back to selling Twitter (now X) to Elon Musk.
Many users began seeking alternative platforms when Twitter underwent a significant, arguably detrimental transformation. Substack, Bluesky, and Threads were among the platforms that sought to capitalize on Twitter’s turmoil.
