TikTok debuts “TikTok for Artists,” a new platform offering music data and insights to help musicians grow audiences and track performance metrics
TikTok for Artists, a new music insights platform intended to assist artists in developing their professions, was officially launched on Tuesday by TikTok. The official launch occurred two months after TikTok was observed testing the platform in specific countries.
The tool is designed to facilitate content creation on TikTok, enhance the promotional efforts of artists and their teams, and facilitate an improved connection with fans. The platform provides artists, their labels, and their teams with access to data regarding the efficacy of the artist’s music, posts, and TikTok.
These metrics encompass the number of views, posts, creator engagements per song, and comparable insights into post-performance. Various insights, including the age, language, and gender of an artist’s followers, are also included.
The company also claims that TikTok for Artists includes step-by-step guides to TikTok’s tools and features as well as additional support and resources.
Furthermore, TikTok disclosed that it will introduce a novel “Pre-Release” feature enabling artists to advertise their forthcoming album releases on the platform. The feature allows fans to pre-save albums directly to their Spotify or Apple Music library, which will be immediately accessible for listening upon release.
TikTok significantly influences the development of music trends and viral tracks. Consequently, the company should establish a specialized platform to assist artists in enhancing the promotion of their content and increasing fan engagement. TikTok for Artists has the potential to extend the influence of artists and grow their audience.
It is essential to mention that the introduction of TikTok for Artists occurred eight months after ByteDance terminated TikTok Music. This music-streaming service was being trialed in a limited number of countries.
The company stated that it had decided to discontinue the service to “concentrate on our objective of enhancing TikTok’s contribution to the growth of music streaming services and the value of music listening.”
The past year’s events demonstrate that TikTok is no longer striving to compete with services such as Spotify and Apple Music but will concentrate on serving as a platform for music discovery and promotion.
The TikTok for Artists application is now accessible in the following countries: Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. TikTok has announced that the platform will be implemented in additional countries shortly.
