Trezor was established in 2013 and is the first Bitcoin hardware wallet corporation.
November 29, 2024, Prague, Czech Republic Chainwire
The hardware wallet company has recently reported its highest-ever daily sales and a 600% increase in sales following the November US elections.
Trezor, the pioneering Bitcoin hardware wallet company, has announced that it has achieved its most successful sales week to date. This occurred during the Bitcoin price increase.
The beginning of this bull run, the shift from centralized exchanges (CEXs) to self-custody, and the heightened interest in cryptocurrency have all contributed to Trezor’s record-breaking sales.
Following the November 5 US presidential elections, The hardware wallet company experienced a remarkable 600% increase in weekly sales compared to the previous six-month average during this historic sales week.
These sales reached their highest point on Friday, November 22, when Trezor experienced its most successful single sales day.
The previous record was surpassed on May 17, 2023, when Ledger announced its “Ledger Recovery” service, as sales were 11 times higher than the last six-month daily average.
Danny Sanders, Trezor’s Chief Commercial Officer, commented on this milestone, stating,
“This achievement serves as evidence of the increasing fascination with cryptocurrencies.” During the US presidential elections, Bitcoin emerged as a significant topic, which was a critical juncture for the crypto industry.
This contributed to the current surge in adoption. Additionally, these extraordinary outcomes were stimulated by a sustained rise in awareness among cryptocurrency consumers regarding the significance of self-custody.
The mantra “not your keys, not your coins” remains highly relevant as the market continues to acknowledge the risks associated with leaving assets on centralized exchanges.
This lesson was hard to learn, as it was informed by the collapse of numerous exchanges in the past.
These serve to emphasize the success of our expanded product line, which includes the new Safe and Keep Series and Expert onboarding, which facilitates the use of the hardware wallet for new users.
Transition To Self-Custody
The Bitcoin exchange reserves have plummeted to their lowest level in six years, indicating a shift toward self-custody.
Investors withdrew approximately 427,000 BTC, valued at $40 billion, from centralized exchanges in 2024 (source: Cryptoquant).
Increasing awareness among crypto users, regulatory uncertainty, and centralized exchange failures have resulted in this transition to self-custody.
The hardware wallet company and other self-custody solution providers are dedicated to guaranteeing that users retain control over their funds.
Record-Breaking Sales Driven By New Product Line
This milestone was significantly influenced by Trezor’s new product line.
Thanks to Trezor’s open-source philosophy, the hardware wallets Trezor Safe 3 and Trezor Safe 5 have garnered significant attention from users for their user-friendly interface, elegant modern design, and robust security.
The Trezor Keep Metal is a durable solution for secure wallet backups, complementing these products. In the interim, the Trezor Expert, a personalized online 1-on-1 onboarding service, seamlessly integrates into the product line.
These products simplify self-custody and empower both novice and seasoned crypto users to exert greater control over their financial future.
The hardware wallet company’s dedication to empowering individuals through innovation, transparency, and security is resonant with a global audience.
This has resulted in unprecedented development and has positioned the company for long-term success as the bull market continues.
Regarding Trezor
Trezor was established in 2013 and is the first Bitcoin hardware wallet corporation.
It was the first to develop the self-custody of crypto assets, providing individuals with an open-source device that allows them to securely and readily store them.
Trezor has since broadened its ecosystem to include hardware and software products that safeguard consumers, regardless of their level of expertise in cryptocurrency.
In 2023, the Trezor Academy initiative was initiated by the hardware wallet company.
This initiative aims to educate grassroots communities throughout Africa on the secure interaction within the Bitcoin ecosystem.
Trezor is also a component of SatoshiLabs, a technology holding corporation that has investments in Bitcoin and cryptocurrency companies.
