World Liberty Financial, backed by Trump, targets $1.5B for a Nasdaq-listed company to hold WLFI tokens, boosting DeFi adoption.
Donald Trump’s World Liberty Financial (WLFI) aims to raise $1.5 billion for a new cryptocurrency investment vehicle. The initiative, which WLFI tokens will anchor, is being launched in response to the increasing interest in corporate cryptocurrency treasuries.
World Liberty Financial’s objective is to establish a $1.5 billion WLFI crypto reserve
World Liberty Financial is currently in advanced discussions with prominent investors from the technology and cryptocurrency sectors to establish a publicly listed company exclusively dedicated to storing WLFI tokens, according to a Bloomberg report. The ultimate structure is still being negotiated, but the fundraising objectives have been established at approximately $1.5 billion.
USD1, a stablecoin backed by the U.S. dollar, is presently issued by this company, which has previously unveiled a crypto-lending application. WLFI was initially designed as a governance token that was not eligible for trading; however, it will now be traded. This modification has the potential to enhance its liquidity and appeal to investors.
Crypto treasury fundraising is a broader trend, and this strategy is a component. To acquire Bitcoin, corporate entities intend to raise approximately $79 billion. Nevertheless, analysts warn that smaller tokens, such as WLFI, may be more highly volatile and hazardous.
Eric Trump also verified that World Liberty Financial would purchase a substantial amount of the TRUMP meme coin as part of its treasury strategy. The decision reflects the venture’s desire for high-visibility, branded assets and follows the postponement of a proposed Trump-branded crypto wallet.
Bold Strategies to Accelerate Global Adoption Unveiled by WLFI
World Liberty Financial has been rapidly expanding its product ecosystem. For instance, the USD1 Points Program, which was created in collaboration with reputable exchanges like Bitget, HTX, and Gate.io, incentivizes users to invest, trade, and hold USD1. Part of WLFI’s strategy to establish its stablecoin as a central player in the crypto economy is the ability to access exclusive benefits through the accumulation of points.
The firm has stated that the rate of exchange between the U.S. dollar and USD1 will remain at 1:1. We will fully support it with cash deposits, short-term U.S. Treasuries, and other easily accessible assets to assure stability and comply with regulations.
Additionally, WLFI announced on July 4 that it would enable external trading of its governance token through a community vote. If the community authorizes this change, users will have improved market access by trading WLFI on centralized and decentralized platforms.
Team allocations will remain locked during the rollout, and only a portion of community-held tokens will be released at launch, with fairness the primary concern. The company anticipates that complete trading will commence within six to eight weeks of securing listings and establishing strategic partnerships.
The most recent round of funding from World Liberty Financial has coincided with an increase in institutional investment in digital assets. The increasing adoption of Bitcoin and the price gains of Ethereum are attracting more companies, such as Strategy, to include crypto on their balance sheets. This is because corporate treasuries are pursuing diversification beyond traditional assets.
If the $1.5 billion capital raise by WLFI is successful, it could be considered one of the year’s most critical crypto treasury initiatives.
