The Try Guys say their 2nd Try subscription now makes up 20% of revenue, exceeding expectations as they aim for it to be their primary income source
The Try Guys, YouTube creators, maintain that they are on their way to achieving profitability.
According to their statement, the company’s revenue is currently twenty percent derived from subscriptions to their ad-free service, 2nd Try, which has been available for three months.
It is evident from the data above that The Try Guys, renowned for exploring a diverse array of experiences, continues to depend on alternative revenue streams, such as YouTube advertising.
In a recent interview with CNBC, Zach Kornfeld, one of the company’s co-founders, stated that the service is presently surpassing expectations and that they plan to make it their primary source of revenue.
Due to the discovery of adultery between one of The Try Guys’ co-founders and an employee, the organization’s relationship with advertisers was adversely affected.
The Try Guys have experienced a challenging couple of years, culminating in this new development.
In an interview with CNBC, Kornfeld stated, “We reached a point where it cost us more money to produce the shows that our audience loved than we received from YouTube.”
A new subscription service known as a distinct group of prominent YouTubers established Watcher Entertainment at the beginning of this year.
This elicited a response from viewers due to their intention to limit the number of episodes that are available for free.
