Vinyl Group to Acquire Serenade

The Australian music technology company Vinyl Group has agreed to acquire Serenade, a London-based Web3 start-up specializing in digital collectibles.

This agreement will enable Vinyl Group, listed on the Australian Securities Exchange (ASX), to acquire Serenade’s assets, including 100% of the shares in its UK subsidiary.

The objective of the acquisition is to enhance Vinyl Group’s market share in the digital collectibles sector.

In addition to an initial payment of AUS $800,000 (US$554,700), Serenade’s shareholders will receive an additional AUS $1.5 million (US$1 million) in shares as part of the acquisition terms.

The newly combined entity must achieve a revenue objective of AUS$4 million (US 2.77 million) and earnings before interest and taxes (EBIT) of AUS$500,000 (US 346,700) within the 12 months following the completion of the deal to receive this additional payment.

The web3 start-up has garnered recognition for its digital marketplace, attracting significant global artists, including Muse, Liam and Noel Gallagher, Thirty Seconds to Mars, and Sum 41.

Sales of their NFC-enabled Smart Formats, introduced in January 2024, have experienced a 56% month-over-month (MoM) increase, with more than 12,000 units sold in the first half of the year.

Additionally, Serenade has partnered with over 100 record labels, including industry giants such as Warner Music Group, Beggars Group, and PIAS. These partnerships have fortified Serenade’s status as a pioneer in the Web3 sector.

Noel Gallagher’s “Digital Pressings” are listed on Serenade’s Marketplace

Serenade is a music company specializing in producing collectible physical and digital products. Its products are packaged with high-resolution music and supplementary audio, image, and video content.

Noel Gallagher’s “Digital Pressings” have been listed by the company. This consists of a digital album, EP, and singles that include high-resolution music, audio, image, and video supplementary content that can be accessed via Serenade.

Serenade is currently investigating opportunities to provide its services in other entertainment sectors, including sports, and maintaining its emphasis on music.

The acquisition will enable Serenade to operate with Vinyl Group’s brand, Vinyl.com, to enhance the profitability of the company’s fastest-growing division.

Under the agreement, Serenade’s CEO, Max Shand, will continue to serve as a full-time employee of Vinyl Group.

“I am delighted to announce that Vinyl Group, Australia’s sole ASX-listed music company, has acquired Serenade,” Shand stated.

Shand is enthusiastic about the potential of this partnership to accelerate our impact, as it was evident during our initial conversation that Josh, Jorge, and the Board agreed with our vision of providing exceptional music products to artists and audiences.