Trump Media announces a $2.5 billion deal to build a Bitcoin treasury, marking a bold move into crypto-backed corporate reserves
The Trump Media and Technology Group (DJT) has officially announced a $2.5 billion agreement to establish its own Bitcoin treasury, a significant development for the company and the asset class.
The groundbreaking decision was announced by the organization responsible for the Truth Social streaming platform in a press release released Tuesday.
The organization, which is named after the current President of the United States, has been forthright in its endorsement of the asset class. The official announcement was also made in response to allegations that the company was preparing to raise $3 billion to invest in cryptocurrency.
Trump Media Officially Announces the Bitcoin Treasury Deal.
After his election victory in late 2024, Donald Trump has become the first president in history to be a genuine proponent of crypto.
His family’s enterprises outside the Oval Office have also shared this interest. One of his largest companies had explicitly stated its intention to invest in the asset class in late January.
They are now officially fulfilling that expectation. Trump Media has formally disclosed its intention to accumulate $2.5 billion to establish a Bitcoin treasury. As stated in a press release, the company will raise funds through a stock sale and convertible senior secured notes.
The plan is “one of the largest Bitcoin treasury deals of any public company,” they stated.
Furthermore, Bitcoin will be included on the company’s balance statement in conjunction with cash, cash equivalents, and short-term investments, which increased to $759 million in Q1 2025.
“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” CEO and Chairman Devin Nunes said. “Our first acquisition of a crown jewel asset, this investment will help defend our company against harassment and discrimination by financial institutions, which plague many American and US firms,” he added.
